Ultimate Guide to Compete Against Older Websites with More Backlinks?

This is probably the most common question we get from our clients: How can I get my website ranked higher than my competitors? First of all, that makes sense that the older websites with more backlinks, content, and resources rank better in SERPs. But what if you are new with no domain authority, no backlinks, and not so much content…

No worries, SEO is a combination of things. If you are weak in one, be better in the other. Just remove from your mind the link-building techniques from spammy websites with low or no domain authority. Some of those websites may even be penalized by Google and linking back from those sites can negatively affect your search results.

What are the ways to beat your competitors?

Don’t get more, get better backlinks

If your competitor has more backlinks than you, it is a simple solution to solve. Most websites purchase worthless backlinks just because they think more is better. Not all the time. Get good quality backlinks from high DA (Domain Authority) websites. (DA Checker) Relevance of the website to your website is important. So find a related website to what you do to get a backlink. Also, try to make files closer to the domain. Every time you see a “/” in the URL link that means your content is in that file and if you have multiple that means your content is buried alive. Don’t forget that search engines don’t see the website as you see it. They crawl it.

This is more effective => ……….com/DesignMediaCenter

Than this => ……..com/blogs/missouri/st-louis/agencies/digital-marketing/DesignMediaCenter

Create better SEO content

We are in the digital marketing business and there isn’t a more competitive industry than this. Why? Because most of them are experts and don’t pay for the service…

At Design Media Center, once we were about 3 months old with 1 DA and 7 backlinks, we had a much better ranking than 70% of our competitors and were ranking top 10 for more than 10 competitive keywords. We shared this information with you to give you hope. It is even possible in the most competitive market. Content is king. The weakest point of our competitors is most of their SEO experts and content creators are different people. That makes them write weak content because even though an SEO expert knows what to do to rank higher, he just optimizes whatever is given to him.

So find what your competitor is missing in their content and create something better.

Lubricate the engine

Technical SEO is your engine and another point where you can find a weak point of your competitors. Most so-called SEO experts in the market have no idea about most parts of technical SEO and some think on-page SEO is technical SEO…

There is 4 type of SEOs. On-Page SEO, Off-Site SEO, Technical SEO, Local SEO. We won’t get into details but it is good to know.

Contact Design Media Center

This is the easiest way. Instead of learning what all these are and what are the most effective ways to apply them in your situation let us do them all and more for you. First, Let’s Book an Appointment for you to go through your online presence together. Then, we can generate a strategy for your website to rank higher.