DMC is a St Louis SEO Audit Company
To better understand SEO Audit, Let’s understand what is SEO first
To better understand SEO Audit, Let’s understand what is SEO first
What is SEO Audit Service?
Search engine optimization (SEO) is essential for any website to achieve success. It helps keep users engaged and boosts the site’s ranking in search engines. An SEO audit is a comprehensive evaluation of a website’s SEO performance. By conducting an audit, website owners can identify areas for improvement and implement strategies to boost their SEO. An SEO audit is a valuable tool for improving a website’s SEO and ultimately driving more traffic and sales.
The purpose of an SEO audit is to help companies or individual website owners improve their search engine rankings (SERPs), so they attract more visitors to their website and more visitors generate more leads or sales. It is a comprehensive set of tools and techniques that allows a webmaster to evaluate the current status of a website’s SEO and its performance in major search engines such as Google or Bing. The SEO Audit is usually performed by knowledgeable marketers with extensive knowledge and understanding of search engine algorithms and is used to analyze problems that cause lower rankings on search result pages. It involves mapping how a website is currently ranking for a particular keyword phrase and identifying areas for improvement.
Why do you need SEO Audit?
Conducting an SEO audit is an important aspect of any search engine optimization strategy. It helps to ensure that your website is performing well in organic search results and can save you money on paid advertising. If you’re not seeing the desired traffic or don’t know what’s causing problems, a comprehensive SEO audit can help identify the issues. Depending on your needs, we can provide information on the areas of concern, detailed explanations of the problems, recommendations for improvement, or even fix the issues for you. Regular SEO audits are key to keeping your website on track and maximizing its potential.
What is included in an SEO Audit?
Some digital marketing agencies offer you SEO audit only with your keyword analysis, backlink analysis, and things like broken links, and redirections which are part of technical SEO.
At Design Media Center, we understand the importance of user experience (UX) in search engine optimization (SEO). That’s why our SEO audits are divided into 7 phases, each one critical to improving your ranking and satisfying search engines. Don’t let any agency tell you that UX has nothing to do with SEO – that may have been true 15 years ago, but it is not the case today. That’s why we check everything, both directly and indirectly, that can impact your ranking. If your current agency doesn’t recognize the importance of UX in SEO, it may be time to consider finding a new one.
- On-Page SEO
- Title Tags
- Meta Descriptions
- H1-H2-H3-H4-H5-H6 Title Usage
- Keyword & Key Phrase Usage
- Content Size
- Image ALT Attributes
- Noindex Tag & Header Test
- Structured Data
- Current Page Rankings
- On-Page Link Structure
- URL Friendliness
- On-Site SEO
- Keyword & Key Phrase Consistency
- SSL Availability and Usage
- HTTPS Redirects
- Robots.txt
- XML Sitemap
- Google Analytics Connections
- Current Site Rankings
- Off-Site SEO
- Number of Backlinks
- Quality of Backlinks
- UX (User Experience)
- Mobile Friendliness (Phone-Tablet)
- Flash Usage
- iFrame Usage
- Favicon
- e-Mail Privacy
- Font Size
- Tap Target Size
- Performance
- Detailed Page Speed Check
- Resources
- AMP Usage
- JavaScript Errors
- GZIP Compression
- Image Optimization
- Minification
- Deprecated HTML
- Inline Styles
- Social Connections
- Facebook Connection
- Facebook Open Graph Tags
- Facebook Pixel
- Twitter Connection, Activity, and Cards
- Instagram Connection
- YouTube Connection and Activity
- LinkedIn Connection
- Security
- Technology Results
- Cross-Origin Links
- Local SEO (only with local SEO Audit Package)
- Google My Business Position and Competitor
- Failed Citations
- Online Reviews
How to use SEO Audit?
An SEO audit is a valuable tool that helps you understand how well your website is performing in search engines such as Google, Bing, and Yahoo. By identifying and correcting SEO mistakes on your website, you can increase the number of visitors, generate more leads or sales, and grow your business. Without an SEO audit report, it can be difficult to know how to improve your website’s visibility and attract more traffic. Conducting an SEO audit is essential for any business looking to improve its online presence and drive growth.
How often do you need an SEO Audit?
It’s important to conduct an SEO audit of your website at least once a year, but no more than twice a year. While analyzing your website more frequently may not be harmful, it could be an unnecessary cost. To ensure the effectiveness and efficiency of your website, consider scheduling an SEO audit once or twice a year.
SEO is a complex process that relies on all of its components working together effectively, much like the parts of a car engine. If one aspect is not functioning properly, it can greatly impact the overall performance. Technical SEO issues, such as those caused by a hosting provider, can have a significant negative impact on Google rankings. Additionally, external factors such as an outdated server or sharing a server with a high-traffic website can affect website loading speed and subsequently, Google rankings. It’s important to regularly monitor and address any potential issues to ensure the best possible SEO results. Keep in mind that Google may also make changes to its rules, which can affect SEO efforts.
Can you perform your own SEO Audit?
The quick answer is “yes, you can”. You can use some tools like Google Search Console, Google Analytics, or some other SEO tools and try to understand what’s going on. On the other hand, there are SEO professionals who can get you way better results than automated software or can read Google Analytics or Google Search Console better than you but professional SEO Audit may be costly. Keep in mind, that SEO Audit is all about finding the problem. Fixing the problem costs more. You don’t want to concentrate on the wrong thing which will cost you more time and money while the real problem still exists.
Are we the most affordable?
At our digital marketing agency in the greater St Louis area, we pride ourselves on offering top-quality services at affordable prices. If you find another agency in the area offering the same or similar services at a lower cost, we will happily match their prices. This price-matching guarantee applies to all of our services. Don’t hesitate to reach out to us for top-notch, affordable digital marketing solutions.