Web Strategy Plan for Better Branding and Website Conversion

A website strategy plan is all about planning how to best use your online resources to maximize your online presence. This means understanding what your customers are looking for, what you can do to improve your services, and finding new ways to reach your customers.

Online strategy planning involves creating a strategy for your website, blog, email marketing, and social media. With the rise of social media, online videos, and online marketing, the idea of “web strategy” has come to define the way businesses get found online. It’s hard to nail down what this means since every business and industry is so different, but in general, it means developing a clear plan for how your business will be found online and then executing it through web design and marketing strategies.

Creating a web strategy may sound simple but it is a very knowledge base and time-consuming process. Here are some research and strategic planning steps that we use at Design Media Center when we create a web strategy.

  • Branding Strategy
  • Rich Media Strategy
  • Web Design Strategy
  • Social Media Channels and Strategies
  • Digital Marketing Strategy
  • Mobile Strategy
  • Content Marketing Strategy
  • Email Marketing Strategy
  • Paid Advertising (PPC) Strategy

Identifying all these 9 steps and developing a web strategy for your brand should always be done by professionals. It may sound smart to do it on your own for now but in a long run, it may cost you at least a few times more than what you would pay the professionals and you couldn’t be able to get the same result.

How does Our Web Strategy Planning work?

The internet is a very competitive market. With millions of websites being built every single day for hundreds of different niches, it’s almost impossible for any website to stand out and gain a loyal following. That’s why we do things a little differently at Design Media Center. We create web planning strategies that stand out from the crowd. We do that by building unique and original strategies that are better than your competition so that way, you can stand out. So yes, competitor analysis is something we do for every step.

We usually work with a technique where we create the first plan and measure your statistics for 12 months. After 12 months, we upgrade your plan with real-life data.

Creating our 9-step web strategy plan takes about 3 months. You may or may not work with us for your development process but based on your company size and the services you offer, developing all the channels may also take about 6 months. Even if you do not want to work with us on your development process, you can always get discounted consultation service to advise your team. We may also ask you to get a consultation if we see your team is not following the plan.

What do you receive with your web strategy plan?

  • Brand Style Guide
  • Rich Media Style Guide
  • Website Wireframe
  • Social Media Channels & Channel Strategies
  • Organic Growth Strategy and a Keyword List
  • Mobile Marketing Strategy
  • Content Marketing Strategy
  • First 50 Blog Post Topics
  • Email Marketing Strategy – Template – 200 eMails
  • Paid Ad Channels and Strategies with Important Dates of a Year

How much does web strategy planning cost?

As you can say web strategy planning is not a simple task and it is very valuable for the future of the business. Coming out with the best possible result requires long hours and top professionals to work on your project. When you talk about the cost, that is not a simple answer since it is based on multiple factors. To give you a better estimate, we would rather talk to you about your business and make a quick research about how competitive your industry is. We don’t want to give you a web strategy plan so you can have one just like everyone else. We want to give you a web strategy plan that you can use to beat your competition on search result pages.