In the digital marketing world, a landing page is a standalone web page, created specifically for marketing or advertising a campaign. The page is usually tailored to the needs of visitors and optimized for conversion. It should also be easily found on Google search engine results pages (SERPs).
A landing page is designed to pick up clicks and sell a product or service by making visitors feel special, giving them a sense that they are the only people who have been invited to take part in this exclusive event. The content on the page will be highly relevant, interesting, credible, and empathetic to these visitors’ motivations. It will include information about why certain people should care about what’s mentioned, or how it can help them in some way such as by increasing sales or reducing waste.