SEO stands for search engine optimization. SEO is all about getting your content to rank higher in the search engines such as Google, Yahoo, and Bing so that when people use the keywords you’ve put on your website or blog, you show up in their results. This is a huge part of how online traffic works for websites.
Many people think SEO was just something created to get money through advertisements but this isn’t true at all. SEO is a free practice you do on your website. You only pay for an expert to do it for you and unless it is way harder than it looks, it may be costly.
The important part about SEO is you will be gifted or penalized. There is no middle. If you get penalized, that may be very expensive to fix it. That’s why we always recommend leaving SEO to professionals.